Still not convinced you should be advertising online?
How about a refresher course for those of you a little more advanced?
Here’s seven of the most important reasons WHY you should be advertising online.
1. Go Where Your Customers Are. Consumers are using the Internet to research products and services more than ever. Google estimates that 97% of consumers are searching online prior to making a purchase.. even if they purchase offline! If you’re not there to be found… how are your customers going to find you?
2. Your competitors are already there. Do a Google or Yahoo search for your business and see what pops up. If you’re a hair salon, how many “sponsored links” do you see for hair salons right in your neighborhood? Not only are your direct competitors advertising online; but other companies may be targeting your potential customers. Make sure that these potential customers are … Read more
Still not convinced you should be advertising online?
In relevant marketing terms, the short form PPC signifies Pay Per Click method of advertising your product or services to potential customers. PPC marketing, on the other hand, is a process involving online marketing practices. Companies generally bid on desired keywords in order to position their businesses online, basing their prospects on viable search terms. The term is hence broadly applicable for search engine marketing purposes.
While running a random search for a desired product or services on your choice search engine, you will probably be able to watch the PPC process come into action, either at the very top of your search page results or along its right hand side. When searching for a desired product or services on Google, you will come across what is commonly known as google adwords.
Looking at PPC versus Organic Search Results
Search engines will generally display two kinds of results for your … Read more
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Staying safe online is a behavior that must be nurtured. An excellent password supervisor is the best way to spread security best practices throughout your organization. When everyone makes use of 1Password, your danger goes down … Read more