Fairy Shimmerhair Explores a Magical Area of interest within the Magnificence Business

The COVID-19 pandemic has impacted nearly each trade — together with hair care. There are many distinctive niches throughout the magnificence house. And a few have chosen to area of interest down even additional throughout this time.

Fairy Shimmerhair is one instance of this. Learn concerning the firm and its distinctive market on this week’s Small Enterprise Highlight.



What the Enterprise Does

Supplies glitter hair extensions.

Founder and CEO Joann Marks instructed Small Enterprise Traits, “Fairy Hair is principally GLITTER (or Shimmer) HAIR Highlights and is a booming enterprise in Central Florida. The reason being its enjoyable, low-cost and fast however lengthy lasting. It’s cherished by all ages – little women to retirees residing within the villages.”

Enterprise Area of interest

Offering a top quality product.

There are comparable merchandise available on the market. Nevertheless, these are typically product of tinsel and low-cost supplies. Alternatively, Fairy Shimmerhair gives a extra refined resolution.

Marks says, “Fairy Hair strands are imported silk strands which can be tied to only one hair. They instantly make the hair sparkle and shine. Fairy Hair stays within the hair so long as the hair it’s tied to lasts. When that hair falls out, the fairy hair will fall out with it. It may be days, weeks and even months. Within the meantime, it may be washed, brushed, curled, flat ironed (as much as 450 levels) and even dyed with out altering its colour.”

How the Enterprise Bought Began

As a further income stream.

Marks specifies, “I personal an organization known as CosPro Advertising and marketing, the sweetness retail advertising agency that I based in 1990. The corporate’s belongings embody a nation-wide community of greater than 8,000 make-up artists and wonder consultants who’ve supported cosmetics and wonder demo applications at Walgreens, CVS, Ceremony-Support, and different main chains through the years.

“When COVID broke out, we knew we would have liked some sort of pivot to offset the impacts to our core beauty promotions enterprise. What we’re doing now’s a form of triple pivot, so to talk, since we’re offering substitute work for some core workers, creating new income streams for our advisor community, and serving to small native retailers stimulate Covid-safe foot site visitors.”

Largest Win

Getting chains like J Jill and Lilly Pulitzer to host occasions.

“With most in retailer demo work suspended due to COVID, these of us are desirous to department out into new expertise. Then we hit on the thought of internet hosting Shimmerhair occasions in small boutiques – like J Jill or Lilly Pulitzer sort outlets. This provides our native fairies an ideal option to construct their very own enterprise base, and on the similar time it’s pulling much-needed foot site visitors into the outlets.”

Largest Danger

Shopping for supplies and constructing an internet site earlier than internet hosting their first occasion.

Lesson Discovered

Discover the precise individuals.

“We now are extra conscious of what sort of individual this enterprise wants – we want extra motivated self starters – entrepreneurs. We at the moment are networking extra with all these ladies to seek out extra specialists.”

How They’d Spend an Further $100,000

Flip the enterprise right into a franchise mannequin.

Favourite Quote

“Life is brief, but it surely’s broad.”

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Picture: Fairy Shimmerhair


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