September 19, 2021

Biz Journal

Business perfection

How the BloomBridge Founder Turned a Household Promise right into a Enterprise

Inserting flowers on a liked one’s grave is an indication of affection and remembrance. Nonetheless, it’s not at all times simple to go to in individual, particularly for relations who don’t reside close by. Nonetheless, BloomBridge goals to make it simpler for folks to honor deceased family members with flowers.

Learn how the founder reworked a promise to her grandmother right into a thriving enterprise on this week’s Small Enterprise Highlight.



What the Enterprise Does

Ship flowers to grave websites throughout seven Southern states.

Founder Kristen Allen informed Small Enterprise Tendencies, “BloomBridge lets you honor your family members and others’ family members with a particular tribute from wherever. We ship flowers to your family members’ gravesites.”

Enterprise Area of interest

Actually caring about prospects and their family members who’ve handed.

Allen says, “We consider there’s something to be stated for remembering your family members. Honoring somebody after they cross is about respect and loyalty. Flowers in a cemetery signify that life remains to be there and brings peace of therapeutic to those who are nonetheless right here. We need to assist unfold that peace to everybody.

“Our day by day lives get busy and generally it’s unimaginable to seek out time to go to the graves of our family members, to not point out having to seize the flowers. At first, the thought got here from the Concern of our family members being forgotten and in that occasion we’d lose a bit of who we’re. This concern was a imaginative and prescient and this imaginative and prescient was an concept, BloomBridge.

“BloomBridge caters to everybody. Whether or not you might be bodily unable, not within the locale, can’t discover the time, or you might be eager to reward flowers out of respect for a member of the family, good friend, or perhaps a co-worker.”

How the Enterprise Acquired Began

Due to a promise to her grandmother.

Allen explains, “My late grandmother at all times stated, “when it’s my time, don’t you let me be the one one on the market with out flowers.” I assured her I’d not.”

Largest Win

Efficiently rebranding the enterprise.

Allen provides, “We lately rebranded our identify from Flowers to The Grave to BloomBridge. We felt that Flowers to The Grave sounded extra like what we do somewhat than who we’re. BloomBridge represents the blooming flowers that bridge the world we live in and the afterlife. With this new rebranding, Kristen discovered a bunch of people who helped her remodel her idea right into a working platform. We lately launched this enterprise in July.”

Largest Danger

To pause and rebrand the service.

Allen explains, “This took a few years and lots of delays as a result of COVID however we constructed essentially the most environment friendly platform which is able to allow us to develop.”

How They’d Spend an Additional $100,000

Explaining the service.

Allen says, “To construct an consciousness program (on-line and offline) to teach our market of our class, Our idea is new and distinctive and we want time to clarify.”

Favourite Quote

“To reside within the hearts we depart behind is to not die.” – Thomas Campbell.

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Picture: BloomBridge, Kristen Allen


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