September 19, 2021

Biz Journal

Business perfection

McDonald’s Introduces Buyer-Loyalty Program – WSJ

McDonald’s gross sales have been buoyed by drive-through enterprise and a concentrate on menu staples.



Picture:

Ron Adar/Zuma Press

McDonald’s Corp.


MCD 0.59%

stated it’s rolling out a loyalty program nationally subsequent month, the newest restaurant chain to spend money on rewards for repeat prospects.

This system’s introduction on July 8 comes after the fast-food big examined it in some U.S. markets. Customers will obtain factors on qualifying purchases that may be traded for objects like hash browns, McNuggets, a big frappe or a McChicken sandwich, the corporate stated Tuesday.

MyMcDonald’s Rewards might be accessible via McDonald’s app at collaborating eating places. Customers will get 1,500 factors mechanically after their first order utilizing the rewards program. The best of the four-tier reward classes—at 6,000 factors—interprets right into a Massive Mac, a Quarter Pounder with cheese, a Glad Meal or a bacon, egg and cheese biscuit, the corporate stated.

Different food-and-beverage chains are pursuing related packages to attempt to promote loyalty and enhance visits. Additionally on Tuesday,

Chipotle Mexican Grill Inc.

up to date its rewards program, enabling members to alternate factors for greater than 15 choices together with free guacamole and drinks.

Starbucks Corp.

, which has lengthy rewarded customers who frequent its cafes, stated its loyalty program aided its pandemic restoration. The espresso chain stated it had about 23 million lively U.S. members within the quarter that ended March 28, an 18% enhance from final 12 months.

For the quarter led to March, McDonald’s stated on-line and supply gross sales—to which it gave precedence in the course of the pandemic—helped elevate U.S. gross sales. Drive-through enterprise and a concentrate on menu staples have additionally helped propel gross sales within the U.S., it stated. The corporate posted gross sales of $5.1 billion for the quarter, up 9% from a 12 months earlier and greater than the primary quarter of 2019.

Write to Dave Sebastian at [email protected]

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