Nike Inc. filed a trademark infringement lawsuit towards a small firm that launched a custom-made pair of its sneakers with satanic themes in collaboration with rapper Lil Nas X.
The red-and-black Satan Shoes induced a social media uproar on Monday and rapidly bought out. The corporate that launched them, MSCHF Product Studio Inc., stated it made 666 pairs and bought them for $1,018 apiece.
The sneakers have a crimson liquid within the sole that MSCHF claimed included a drop of blood. There’s a reference to the Bible passage Luke 10:18 stitched on the facet and a bronze pentagram on the laces.
“The Devil Footwear had been produced with out Nike’s approval or authorization, and Nike is under no circumstances related with this venture,” the corporate stated in a press release. The corporate stated it has no relationship with Lil Nas X or MSCHF.
MSCHF is a small Brooklyn-based firm recognized for publicity stunts and viral product advertising. Its previous tasks embody a pair of custom-made Nike sneakers it stated had been full of holy water and referred to as the Jesus Footwear and an app for inventory choosing primarily based on astrological indicators. MSCHF didn’t instantly reply to requests for remark.