Most relationships and engagements among people have been developed because of communication. Critical information that makes people cautious about certain things, makes them informed and aware is done through communication. The modes through which information can be passed are by the use of graphical signs, wads or writings. The mode of communication that uses imaginary, designs and signs is what is referred to as signage. There are many of reasons why signage is used and some of them are one people about certain things, create awareness and offer people directions. Just like any other media of communication, signage is very important and plays a critical role in communication. There are a number of functions or roles that signage is meant to play as discussed below.
The primary purpose of any communication channel is to convey a message, and that is what signage does. People use different signs as a means of giving information to particular audiences when they do not have to use speech or words. For signage to work effectively, the receiver of the information should be able to understand what the sender is implying. The signage could either be given directly by a person or could be written or drawn on surfaces. Mostly, people do not solely use words but the follow up with signs. Signage, therefore, plays a significant role in making communication interesting.
To add on that, signs and symbols have often been used in providing directions. Sometimes you need help in locating certain facilities and roads. Instead of having people to keep giving the directions from time to time which can be very exhausting, the best alternative that can be used is signage. This has been majorly put into use by road users when they are looking for specific directions and places to go. You may see some signs and think of particular facilities because they have always used them to identify themselves. The most prominent institutions with specific signage are schools, churches, and hospitals.
Signage is also very important in giving warnings to people concerning certain dangerous things so that people can avoid or be cautious of them. Warning signs are vital on the roads for drivers and pedestrians to be aware of what’s is ahead so that they can take precaution. To ensure the safety of people on the roads, there are many signs that have been put to identify particular hazards such as falling rocks, sharp bends, and areas that are slippery. This makes sure that people are safe as they travel and go about their activities.
Additionally, businesses have used signage to conduct promotion of the products and services. In order to increase sales by making people know and be reminded of the existence of the product, businesses put up billboards and posters.