7 Reasons Why Small Businesses Should Be Advertising Online
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Still not convinced you should be advertising online?
How about a refresher course for those of you a little more advanced?
Here’s seven of the most important reasons WHY you should be advertising online.
1. Go Where Your Customers Are. Consumers are using the Internet to research products and services more than ever. Google estimates that 97% of consumers are searching online prior to making a purchase.. even if they purchase offline! If you’re not there to be found… how are your customers going to find you?
2. Your competitors are already there. Do a Google or Yahoo search for your business and see what pops up. If you’re a hair salon, how many “sponsored links” do you see for hair salons right in your neighborhood? Not only are your direct competitors advertising online; but other companies may be targeting your potential customers. Make sure that these potential customers are … Read more
In relevant marketing terms, the short form PPC signifies Pay Per Click method of advertising your product or services to potential customers. PPC marketing, on the other hand, is a process involving online marketing practices. Companies generally bid on desired keywords in order to position their businesses online, basing their prospects on viable search terms. The term is hence broadly applicable for search engine marketing purposes.
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