Forward-looking brands are now using NFTs as part of their marketing strategies and the results are impressive.
In March 2021, Charmin, the American toilet paper brand, posted several toilet paper NFTs on Rarible, an NFT marketplace. The highest bidder offered more than $2000 for one of the arts in the same month.
Taco Bell, the fast-food chain, also sold its entire ‘Transformative Taco’ NFT collection on Rarible within half an hour.
With other big brands like Asics, Adidas, Team GB, Coca-Cola, and Nike having dived into the NFT space, knowing how to make an NFT is becoming a necessity rather than a nice-to-have for the modern business.
Most Popular NFTs in 2021
NFTs are not new. The first-ever NFT, Quantum, was created in 2014. The NFT trend shot up in 2021, with Quantum finally selling for $1.4 million in June 2021.
The largest NFT sale yet was in December