How Sturdy Flour Bakes Turned a Break From Present Enterprise right into a Bakery

A number of industries struggled over the previous 12 months. This left professionals trying to pivot to totally different areas. That was the case for Sturdy Flour Bakes. Learn all in regards to the founder’s story on this week’s Small Enterprise Highlight.



What the Enterprise Does

Gives customized made treats in Los Angeles.

Founder Jessica J’Aime advised Small Enterprise Traits, “I’m an artisanal baker and grasp roaster. I promote specialty espresso and baked items together with breads, pastries, and numerous different desserts.”

How the Enterprise Bought Began

As a substitute income supply in the course of the pandemic.

J’Aime says, “My love for baking began in my mom’s kitchen once I was younger, and has been a ardour of mine ever since. For years, I dreamt of proudly owning my very own bakery, however I at all times thought it was simply that—a dream. That modified when the COVID-19 pandemic hit.

“For the final 25 years, I’ve been a touring stage actress, however I used to be pressured to place my profession on maintain when theaters shuttered their doorways final 12 months. When our state went into lockdown and quarantine began, I, like many others, thought it might be at most just a few brief weeks. Throughout that point I started spending extra time in my kitchen, and reconnected with my ardour for baking. When it turned clear that the pandemic was going to final for much longer than anybody thought, I knew I wanted to search out one other supply of revenue.”

Greatest Win

Working with a neighborhood cafe.

J’Aime says, “To develop my enterprise and model, I leveraged an current connection at a neighborhood café I continuously went to, and “pitched” the concept of providing breads and pastries from Sturdy Flour Bakes on the café. After I pitched myself, I introduced in a mixture of baked items and shared it with their group. The range I shared confirmed I may bake scrumptious and numerous treats that catered to their clients, with vegan and gluten-free choices. After establishing myself with the café, not solely are my baked items being offered at just a few places throughout Los Angeles, however they’ve additionally allowed me to create artisanal batch espresso at their café.”

Greatest Danger

Beginning throughout a pandemic.

J’Aime explains, “Earlier than beginning my enterprise, I labored as an actor in LA, and, like many others, my profession turned out of date in a single day. I had payments to pay, and I wanted a gentle revenue. I confronted hardships alongside the best way, particularly with funds. However I knew beginning a bakery was what I wished to do, and I wanted to make it work.”

Greatest Problem

Creating a web based presence.

J’Aime says, “After formally launching Sturdy Flour Bakes, I wanted to achieve clients and get the phrase out about my enterprise. I understood {that a} high-quality web site would set up me as a baking skilled. However this introduced challenges. I didn’t have the tech expertise to construct a web site. However I wanted an reasonably priced option to get on-line.

“I started partnering with Yahoo Small Enterprise quickly after, which was a wonderful enterprise resolution. It actually was a springboard for me as a brand new enterprise proprietor, and for Sturdy Flour Bakes. I took benefit of the Yahoo Small Enterprise free Get On-line provide to assist get my small enterprise on-line. With the provide, I acquired a customizable web site, established a website identify, and secured skilled e-mail addresses to indicate clients that I meant enterprise!

“Whereas Yahoo Small Enterprise helped construct my dream web site, I may concentrate on rising my enterprise as a substitute of spending hours attempting to determine develop and optimize my web site. As they labored to ascertain Sturdy Flour Bakes on-line, I frolicked establishing my enterprise on the bottom.”

Lesson Discovered

Reap the benefits of each alternative.

J’Aime provides, “If I hadn’t taken benefit of the Get On-line provide, I wouldn’t have had the instruments to really set up myself as knowledgeable or construct my enterprise from the bottom up.

“I knew I wished my web site to be private with features that allowed my clients to have a direct line of communication with me. And Yahoo Small Enterprise and its small enterprise advisors helped me obtain this. They’ve helped me differentiate myself from opponents and have helped advise me by way of every step of my entrepreneurial journey.”

How They’d Spend an Additional $100,000

Opening a brick-and-mortar bakery.

J’Aime says, “I’d like to personal a sit-down bakery that serves because the neighborhood’s “third place”. In the end, I need to have the ability to provide artisan espresso and baked items at my very own café the place associates and the neighborhood can collect and really feel like they’re at residence. As my enterprise grows, it’s vital to me that I proceed rising my relationship with my neighborhood.”

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Picture: Sturdy Flour Bakes, J’Aime


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