Marketing, marketing, marketing!
Understanding the true meaning and power of marketing will be the difference of you succeeding in your greeting card business, just getting by or failing. Your reading this article because you want to know how to start your own greeting card business right? Well I’m here to tell you it doesn’t matter what product or service it is your want to sell you need to understand this – You are in the business of marketing!
What you are selling is somewhat irrelevant because without the knowledge of how to market your greeting cards it doesn’t matter how fantastic your cards are no one will buy them if you stuff up the marketing. So this leads me to the next point – your marketing plan.
What is an Advertising/Marketing Plan?
An advertising and/or marketing plan is a thorough analysis of your customer, your target market, your products and services, your competitor’s products and services, and how you plan to beat competitor sales through targeted advertising and marketing.
The plan should include at least one potential advertising strategy and/or marketing strategy as well as the method(s) in which you will implement the strategy.
For example, if you are targeting Internet users, then your advertising/marketing strategy will be to implement a web site and use Internet technology to advertise to the target market. Konseling Online This is a method I highly recommend given its low cost compared to a bricks and mortar business. The Internet technology you could use would include your web site, Facebook, Twitter, and email to existing customers, e-newsletters, banner ads posted on other web sites, and other shopping web sites where you could set up alternate storefronts (e.g., Amazon.com, Yahoo.com, eBay.com, and PayPal.com).
NOTE: Check up on alternate storefronts for Amazon.com, Yahoo.com, eBay.com, and PayPal.com.
Methods You Can Use to Promote Your Greeting Card Business
Potential advertising methods you could use to promote your business include direct mail, an ad in the Yellow Pages, Internet ads, press releases, direct response sales letters, brochures summarizing your products and services, seasonal ads and promotional flyers placed in magazines and newspapers, craft fair and trade show booths and related advertising an open house at your shop, Lowongan Kerja give-a-ways promoted through flyers and ads, window displays, and alternate shopping storefronts, such as kiosks at malls, web sites, and mail order catalogs.
All of these methods reach customers looking for a particular way to review your greeting cards as well as purchase the cards. As you learn more about your customer and target market, make a list of what top three methods your target market customer would use to find and buy your greeting cards.
Now let me share with you one of the greatest marketing secrets ever. You must promise to imprint this into your brain and never forget it.
“If You Focus All of Your Marketing, Selling and Servicing Efforts Exclusively Based on What Your Customers Really Want, You’ll Be Rich! Guaranteed!”
This is one of the most common mistakes made by most businesses and if you simply follow this one secret you will make money. It makes sense when you stop and think about it – give your customer what they want and they will buy it.
With this now firmly in your mind, think about the types of greeting cards you produce and other complimentary products your customers want and which customer would most likely want to buy the cards. Is there a market for the cards you currently make or is there a demand for a different type of greeting card – maybe humorous cards? Then think about how you will introduce that customer to your product as well as how they would find your product if they were actively searching.
By identifying these answers, you will identify the advertising method in which you need to use to reach your target customer base and start living your dream of operating your own greeting card business from home.
David W. Allen is an online business consultant and Internet marketer helping card designers build and expand their greeting card business on the Internet. David W. Allen offers a free 10 part mini course revealing “10 Proven Ways To Sell Your Greeting Cards” so if you’re are thinking of starting a greeting card business then take the free course today and get started.