Key Elements of Effective Logo Design
A lot of companies have designed logos that are quickly identifiable all over the world. Think Canon, IBM or even KitKat. But what exactly makes these logos different, not only as symbols of companies or brands, but also as cultural icons? But what really sets these logos apart such that they no longer only represent companies or organizations, but have also become cultural icons? But what makes these logs so unique that they no longer just stand for brands or organizations, but have also evolved into powerful cultural symbols?
If you must design a logo, design it like the giants: straight and to the point. Forget fancy fonts, vague designs or tacky colors. The most effective technique is to select a single object that will represent the organization or company, with only a bit of typography, if any. This will make the logo instantly identifiable and associated with the brand, as well as incorporated into culture.
Popular logos these days often shapes or pattern-driven. Flawless lines and known shapes are a foolproof way to draw the attention of the public, and to imprint the logo in their consciousness.
When advertising began, logos used to have very complicated designs. Different design elements like shapes, text and graphics would all be placed into a single design. Companies basically wanted to express everything they thought consumers should know about the product or service. This is still found today on logos of old companies that are keen on maintaining their historical design, and of new companies that prefer to have logos with a touch of vintage.
Colors play a critical part of logo design as they tend to become directly associated with the brand. Colors can stir up many different emotions in consumers, so you have to pick a color scheme that perfectly aligns with the values and purpose of your company or organization. Blue is for power and calm, for instance, while red is for boldness and excitement. Note that color associations are not purely mind game. Studies have actually proven how certain colors can influence people’s memory.
Memorability is one of the most important properties of successful logos. In short, a logo should be easy to remember that it will continue to be remembered long after the brand’s popularity has passed. Picture American Online. It’s awfully outdated, but is there someone who can look at that iconic triangle or yellow running man without being reminded of their “You got mail!” days?While we’re extremely past it, can anyone look at the iconic yellow running man and not go straight back into the era of AIM messaging?It’s out-of-this-world outdated, but can anybody look at the iconic triangle and not be flooded with memories of their dial-up or “You got mail!” days? Truth is, AOL may have outlived its grip on this generation, but its recognizability, is still a force to reckon with.
In terms of making a logo, there’s a good number of decisions that must be made as you create your design. But ultimately, it’s about combining certain design elements to make what would become the symbol of your company or brand.