With startups, the most important thing for you would be to ensure that people get to know your business so that they can come to you. If the campaigns to let people know about the brand are successful, they can know about your products at a glance. You need logos in order to sell your brand. Do not design the logo and stop at that no matter how small the company is because trademarks and copyrights ought to be protected too. You get to protect the kind of names, words, sounds, symbols and also colors that are specific in the advertisement of your services or goods. Your mind will be at peace when you are doing your business because you will know even if you go to court you will have solid evidence to win the trademark case. Copyright is different from the trademark in that it protects your original work. You can get copyrights for artistic work, musicals, dramatic or literary work like movies, poetry, computer software, novels, songs or even architecture. Even though you won’t get the protection of the ideas you have come up with, methods of expressions, systems, and facts, the copyright law does ensure their expression will be regulated. Lawsuits touching on trademarks and copyright are filed all the time.
Never has a trademark & copyright battle been fun but remember that when the right person is fighting for you there is a high probability of winning. In the event that you, even if you were the victim, you just have to follow the ruling of the court and change a lot of things in the face of the company, its trademarks and even copyright. You will not have to change a single thing if you know you are right and have found a good lawyer to help you in proving it. Even so, you ought to know exactly what you have to do in order to find the best lawyer.
You should not just get lawyers when you have a pending case but in registering your trademark. The process will be much easier and faster in this case. Before you decide the person you should be working with, let them tell you if they have ever served a client with needs similar to yours and whether they have gone on trial regarding a trademark and copyright case and won. The person you interview should be the same one you work with in the registration process of trial and if there will be a delegation you should be informed early. Ask whether you will be able to reach the professional over the phone, through email or any other communication channel you might have all the time given that you can never know when you need them.